The Block
The Itinerary
The Block wanted an identity and a website. The website would be used amongst its members to keep them updated about upcoming events and to share pictures and other media.
The Journey
Different logos were tested and a simple black and white, sans-serif font was chosen. Lowercase letters symbolized the block’s fun and unofficial tone. The article “the” was turned on its side and overlapped against the “b” to balance the logo and add to its uniqueness. The “o” and the “c” were linked to represent the organization’s solidarity.
The color scheme for the website was picked to be black and white so that the colors of the photos and the banner would be more prominent. It also gives the site a youthful, almost punk feeling. The lowercase lettering of titles and subheadings stays consistent with the logo. The inversing of the black and white colors was used to highlight the selected section and header for each page.
The Destination
The Block was pleased with its new logo and website and it proved to be a fun way for its members to interact and share photos.
http://theblock.nerdcereal.com