Casa Familiar
The Itinerary
Casa Familiar, which means “family house” in Spanish, is a nonprofit organization serving the border community of San Ysidro. Their web presence, they felt, did not adequately present their services and image to the community at large and more importantly, their donors.
The Journey
After touring their office and facilities I was able to get a feel for what type of organization they were and began designing their main navigation. Inspired by their logo and their name, each section of the navigation would be represented by a house, their logo being the home button. In the background would be a cloudy blue sky. Other than the navigation, the site would be white with the exception of pictures where suitable and a colored stripe at the bottom of the page.
Casa Familiar got a lesson on just what a daunting task information architecture is. Never before did they have to organize, summarize and present everything about their organization. I helped them categorize and label their services so that it would flow with the website and be easy for outsiders to find what they were looking for.
The site was also optimized to show up in search results for San Ysidro and the many services they offer.
The Destination
Our collaboration resulted in an attractive and clean website that effectively communicated the mission of Casa Familiar. The search engine optimization resulted in increased targeted website traffic.
http://www.casafamiliar.org