nerdcereal.com

I read a couple of Gawker Media blogs and frequently see the weirdest ads running on their network of sites—weird in that they don’t look like advertisements. They look strange and out of place and in turn, intriguing. Clicking on the image, I’m taken to a page with more of the same imagery but with some context. It appears that Gawker fills their unsold pageviews with art from drawing, film, sculpture, digial art, painting, photography and more. Click on the ad and you’ll see the particular artist featured in the pageview. You can also see all artists.

Gawker also lets interested publishers display the rotating gallery of artwork on their own sites. I think it’s an excellent way to display art and better than selling your remnant inventory to bottom-feeding advertisers that aren’t going to pay much anyways. If you let everyone advertise on your site, how can you command a high CPM and maintain your site’s integrity?