Broadway Tunnel Graffiti is an Ad
I noticed this “graffiti” mural by the Larkin Street entrance of the Broadway tunnel the other day.
The technique is known as “reverse grafitti,” which is created by selectively cleaning dirty surfaces. Since tunnels are usually filthy from exhaust, they are usual targets for this type of work. A year ago, artist Alexandre Orion used the technique on a tunnel in Sao Paulo.
After some researching online I found out the graffiti is actually a condoned advertisement for Clorox’s new environmentally friendly line of cleaning products, Green Works. It’s kind of lame that it’s an fake guerrilla marketing advertisement, but at least it’s for a green product. Still, how is this legal and other graffiti isn’t? I guess you can do anything if you pay someone enough.