Avery Labels Easter Egg

10.06.2008

Avery Label Easter Egg

Programmers are typically known for leaving interesting tricks, images or quotes in their work, known as Easter eggs, much like the ASCII art in the Vimeo source code.

I was buying labels at Staples today and came across the above Easter egg on the cover of a package of labels. The sample address reads:

Tyler Durden
420 Paper St.
Wilmington, DE 19886

Tyler Durden is the name of the main character in the movie, Fight Club (and subsequently the nickname of a pick up artist in The Game). And 420, is, well, pot. I don’t know if Wilmington, DE has any significance.

It turns out that print designers can have just as much fun making their otherwise mundane job more interesting with the prospect of knowing someone somewhere will get a kick out of this. See it for yourself on the Avery website.

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